Internet advertising growth slows, but still dwarfs other media
The fastest-growing Internet ad format is video, which will see spending surge by 89% in 2007. When it comes to total spending, however, search advertising rules. In 2007, US advertisers will spend nearly $8.3 billion on paid search ads, $1.3 billion more than they did in 2006.
The US presidential elections and the Summer Olympics will be behind increased online ad spending growth in 2008. A rise of 22% will bring the total to nearly $24 billion.
The fundamental shift will not abate for several years and by 2011, US marketers will spend $36.5 billion on online advertising, about 10% of their total media budget.
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